Online Payments: Fintech Freepay, Finaro to Strengthen Danish Market Presence as Payment Provider

Freepay has announced a collaboration with Finaro to strengthen its position in the Danish market as a payment provider (payment gateway).

Through this collaboration, Freepay can now “offer a broader solution within online payments on various technical platforms, both physically and online, where card payment is included.”

This new relationship will aim to “increase opportunities for companies that do not yet have a solution partner in card payments, or are involved in complex technological solutions.”

Freepay will, in essence, become “a total supplier within payment solutions and thereby helps companies find the right payment solution that provides profit on the bottom line”.

Freepay is “a payment gateway developed in Denmark for the Danish and international market by Freeway ApS, which is 100% Danish-owned.”

If customers need support, they are “met by Danish specialists in IT and payment solutions.”

This comes in contrast “to most of Freepay’s competitors, who are virtually all acquired by foreign companies, where their customers often meet foreign supporters in a pan-European context.”

The new partnership between Finaro and Freepay illustrates “the importance of a flexible acquirer in the Nordic payments market.”

As the payment landscape changes and continues to evolve, there is “an increasing demand for innovation and scalability.” This partnership opens new avenues “for development for Finaro in conjunction with both Freepay and Freeway in the European markets.”

Achiya Fried, Chief Commercial and Strategy Officer at Finaro has said:

“We are excited to be strengthening our payment footprint in the Nordics and to be working together with Freepay to enable both companies to grow. I am confident that this partnership will benefit our continued success in the Nordics as we expand our services across Europe and reach more merchants through our joint solution.”

Ruben Nielsen, VP of Sales & Business Development – Nordics, said:

‘’Looking into scalability and innovation, we have chosen to partner with FreePay (a part of Freeway Group) to provide international acquiring infrastructure, add new Visa and Mastercard products on the eCommerce gateway, and go further into changing the payment landscape with new unique products and services to challenge the market. As Finaro continues to grow in the Nordics we are excited about the opportunity to work with the team from Freepay, with brilliantly simple payment solutions.’ 

As noted in the update, Finaro is “a global cross-border payment provider and fully licensed bank empowering international commerce through brilliantly simple payments.”

Their professional team, advanced tech capabilities, product innovation, and customer-centric approach enables them “to simplify complexity and create multidimensional solutions that generate growth and enable peace of mind for our merchants.”

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