BRD Groupe Société Générale, Fintech Firm Backbase Extend Partnership

Backbase, the Engagement Banking Platform, is pleased to announce the extension of its strategic partnership with BRD, Romania’s third largest bank and a part of Groupe Société Générale.

As BRD’s long-term innovation partner, Backbase will aim to “enhance the digital banking services and deliver exceptional experiences to BRD’s extensive customer base.”

Backbase’s long-term collaboration with BRD “was reaffirmed through the selection process.”

Considering the next steps in their digital transformation journey, BRD ran “a proof of concept with Backbase, which grew into collaborating to deliver production-ready capabilities.”

Already, the effective partnership “is attracting new customers for BRD’s retail and SME banking.”

As part of the extended collaboration, BRD will leverage Backbase’s platform to enhance  services and “reach across customer segments.”

The partnership “includes implementing Backbase‘s comprehensive suite of solutions, such as Digital Onboarding, Digital Banking, Digital Assist, and Digital Engage – Premium, catering not only to retail banking customers but also to SME customers.”

Maja Mikic, Executive Director for Digital Transformation, BRD, said:

“Through our extended collaboration with Backbase, we are excited to embark on a journey of digital acceleration and enhanced customer experiences. We look forward to leveraging Backbase’s platform to deliver exceptional experiences to both retail banking and SME customers and maintain our position as industry leaders in Romania.” 

Jouk Pleiter, Backbase Founder and CEO said:

“BRD’s ambition to digitally accelerate and enhance their customer journeys aligns perfectly with Backbase’ strengths. Backbase empowers BRD to not only maintain their excellence but also elevate their capabilities, delivering exceptional customer experiences and propelling them as industry leaders in Romania.”

The renewed partnership between Backbase and BRD signifies “a shared commitment to redefining digital banking standards, creating sustainable growth opportunities in Romania and beyond, and delivering remarkable value to customers.”

As noted in the update, Backbase is on a mission “to re-architect banking around the customer.”

Backbase claims that it “created the category-leading Engagement Banking Platform (EBP) that helps banks and credit unions to power the full customer lifecycle through a single, white-labeled platform, replacing their limiting, standalone point solutions.”

Backbase is “a privately funded fintech company, founded in 2003 in Amsterdam (Global HQ), with regional offices in Atlanta (Americas HQ), Boise, Cardiff, Dubai, Hyderabad, Kraków, London, Mexico City, Milano, New York, Singapore (Asia HQ), Sydney, and Toronto.”

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