Upland, the web3 Metaverse Super App, announced an extension to its Series A funding, securing an additional $7 million.
This recent investment further positions Upland “as one of the most widely-used web3 apps, with over 3 million registered accounts on the EOS blockchain and nearly 300,000 virtual property owners, greatly outpacing its competition.”
The Series A extension adds EOS Network Ventures “as a new investor, alongside participation from existing investors C3 Venture Capital, Animoca Brands, and angel investors.”
The additional $7 million allows Upland “to accelerate its mission to build the world’s largest digital open economy, while strengthening the company’s position in the blockchain gaming industry and solidifying its reputation as one of the leading platforms for the web3 metaverse.”
It will also support the company’s initiative to enable its utility token “Spark” to “be tradable, for the first time, outside the Upland platform on Ethereum via a Token Tradability Event.”
Upland continues to see “increased virtual property owners and rising community engagement as it has launched and released new and exciting features in the past year.”
These include, but are “not limited to, a new car racing app and in-game racing features, a 3rd party developer platform, new NFLPA bundles for the 3rd consecutive season, FIFA World Cup Qatar 2022, FIFA World Cup Australia & New Zealand 2023, Stock Car Pro Series partnerships, and others among the opening of international cities which included London, Tokyo and Berlin.”
With the new funds, Upland will “advance its roadmap and continue its path of innovation including the introduction of new features and platform components that will use artificial intelligence.”
Upland has raised $18 million in 2021 “to expand to new global regions and develop new features while initiating brand partnerships and accelerating user acquisition.”
Yves La Rose, Director of EOS Network Ventures, said:
“Upland’s ability to offer a captivating web2 experience that seamlessly abstracts away the intricacies of blockchain technology while delivering the advantages of true asset ownership perfectly aligns with our vision for the future of the gaming industry.”
Upland has built a mobile platform “for the metaverse mapped to the real world that will bring the future of the immersive web to life.”
Offering a wide range of activities for players and creators, including virtual property trading, world-building, collecting, and fun competitions like car racing, the platform “enables the establishment of businesses in the Metaverse.”
Upland allows entrepreneurs to “operate their own shops and contribute to a thriving digital economy powered by UPX, the native currency of Upland, and Spark, a utility token that fuels the value creation by the highly engaged community.”