Afterpay and Rokt to Offer Consumers Relevant Ecommerce Experiences

Rokt, the ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper, announced its partnership with Afterpay, one of the global leaders in “Buy Now, Pay Later” payment.

The partnership enables Afterpay to offer its ecommerce shoppers “highly relevant offers at checkout, which creates a more relevant and engaging shopping experience while driving new revenue and deepening customer lifetime value.”

Saket Mehta, Global Head of Advertising Partnerships and Strategy at Afterpay, said:

“Afterpay is committed to delivering the most meaningful and relevant shopping experience for its customers, and we are thrilled to build on this mission by leveraging Rokt’s ecommerce technology, This partnership allows us to further enhance our in-app offering and give shoppers more choice at checkout.”

Rokt announced its partnership with Afterpay.

Leveraging Rokt’s ecommerce solution, Afterpay and its thousands of retail partners, are empowered to “deliver targeted, relevant and seamless advertising experiences to customers during the checkout flow.”

Elizabeth Buchanan, Chief Commercial Officer of Rokt.

“We are thrilled that Afterpay has chosen Rokt to provide their customers the most relevant shopping experiences possible. Both Afterpay and Rokt were originally founded in Australia, and so it is especially exciting to now be partners on the global stage.”

As covered, Rokt claims that is “the global leader in ecommerce technology, enabling companies to drive incremental value from every transaction by offering highly relevant messages at the moment customers are most likely to convert.”

Rokt’s machine learning technology has “powered billions of global transactions annually for the world’s leading companies, including Live Nation, AMC Theatres, PayPal, Uber, Hulu, Staples, GoPuff, Lands’ End, and HelloFresh.”

Founded in Australia, “with US headquarters in New York City, the company operates in 15 countries across North America, Europe and the Asia-Pacific region. Rokt for a third year in a row joined the fastest-growing private companies in the US on the Inc. 5000 list in 2023.”

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