In the bustling financial landscape of Hong Kong, Asia Win Inc Limited, under Owen Huang’s leadership, introduced GUGU in June 2020.
GUGU is not just a financial platform; it’s a mission-driven venture committed “to breaking down barriers for Asian investors looking to enter the US stock market.”
Founded by Owen Huang, GUGU’s inception “was inspired by the recognition of Asian investors’ burgeoning interest in the US stock market.”
However, these individuals often “faced significant obstacles, including a lack of domain knowledge and user-friendly tools.”
For three years, GUGU worked diligently to “provide US stock investment education through online courses, blogs, and simulated trading apps.”
During this time, thousands of users expressed “a common wish – for GUGU to provide an easier and more user-friendly environment for starting their US stock investment journey.”
In 2023, GUGU decided to make this wish a reality “by partnering with Alpaca.”
GUGU’s mission is clear: to become “the number one choice for foreign securities trading and investment among the young generation in Asia.” The company envisions “a future where everyone can start investing easily and confidently.”
GUGU believes that many Asian investors “haven’t ventured into US stock investments due to the absence of consumer-friendly tools.”
GUGU is on a mission to change this by “reducing the barriers to entry through exceptional product design.”
They’re able to do so by having:
- Intuitive Design: Boasting a trendy interface and a gamified experience, making investing engaging and accessible.
- Performance Rankings: Providing performance rankings and publicly disclose the holdings of others, fostering a transparent and informative investment environment.
- Localized Language Interfaces: Offering localized language interfaces based on various Asian countries, ensuring accessibility to a diverse user base.
- No Commission: Users can trade without worrying about hefty commissions, as GUGU operates on a commission-free model.
- Fast Account Creation: GUGU simplifies onboarding with an account opening process that takes less than six minutes.
- Invest with Just US$1: GUGU allows users to start investing with as little as US$1, making it an inclusive platform for all investors.
Alpaca’s agile approach and commitment to quality service aligned “with GUGU’s vision. Alpaca’s success in assisting other securities firms to provide exceptional trading services further solidified the choice.”
Owen Huang, Founder at GUGU, said:
“In the dynamic Southeast Asian markets, Alpaca stands out for seamlessly integrable solutions and insightful recommendations. Their deep understanding of our customers’ unique challenges, coupled with continuous innovation, ensures a tailored and user-friendly trading experience. Alpaca’s commitment to Southeast Asia sets us apart, delivering exceptional and clear trading solutions.”
