Curve, a digital wallet that aims to challenge entrenched incumbents, has selected Nancy Yaffa as its new CEO for the United States.
Based in the UK, Curve operates in 31 different markets, including the UK and European Economic Area countries. Curve’s offering allows users to combine all of their cards into a single App, connecting various accounts while “enhancing” services. The Curve card can change into whatever card you select in the Curve Wallet, allowing you to pay with your Curve wallet even in places that don’t accept contactless payments. You can also change your card post payments.
Yaffa, is described as a seasoned Fintech leader with experience from Bank of America and American Express. She said she is determined to share Curve’s benefits to US consumers and small businesses, providing an elevated digital wallet experience.
“Curve helps people manage their money more intelligently and securely than ever before and having seen the direct impact we’ve had in the UK and Europe on peoples’ lives, I’m excited about the potential to support millions of Americans in the same way.”
At the same time, Curve announced Reeta K. Holmes as a new Board Member. Holmes is said to bring more than 25 years of senior investment experience. She is a co-founder of The Silverfern Group.
