Riskified Introduces Product Innovation to Enable Growth for Digital Commerce Merchants

Riskified (NYSE: RSKD), a firm focused on addressing fraud and leveraging risk intelligence,  wrapped its annual ecommerce summit Ascend 2024 in New York City.

Ascend 2024 gathered global enterprise merchants, professionals from payments and fraud advisories, and the Riskified team to discuss the latest strategies to unleash ecommerce growth.

Themed “Ecommerce Champions,” Ascend 2024 set the stage “for the debut of solutions as well as inspiring success stories from leading merchants in the ecommerce space.”

As merchants focus on executing growth plans, the scale and sophistication of fraud and abusive behavior–aided “by gen AI and forces on the Dark Web–can hamper their efforts.”

To help merchants confidently unlock revenue growth and long-term profitability in the face of risk, Riskified is proud to introduce “a slate of new AI-powered capabilities and tools designed to empower merchants to win more customers, accept more orders, and retain more revenue.”

Among the new innovations unveiled at Ascend 2024 is Policy Decisions.

As part of Riskified’s Decision Studio, a suite of tools that enables merchants to fine-tune their ecommerce performance, Policy Decisions “extends powerful, self-service capabilities for the creation, simulation, and management of customer-facing policies.”

Many merchants seeing a rise in policy abuse “currently rely on rules to rein in losses.”

Policy Decisions provides merchants with “an innovative alternative to static rules that delivers unmatched flexibility and precision in formulating and setting these policies, through a seamless blend of standard data points with dynamic logic based on Riskified’s identity and risk models.”

Policy Decisions gives merchants the power to “exercise deep control over their refund, return, promo and resale policies.”

Jeff Otto, Chief Marketing Officer at Riskified said:

“This year’s Ascend is as much an innovation event as it is a rallying cry for ecommerce leaders. Fraud and abuse is a far bigger problem than any one merchant can experience, moving across companies, countries, and industries to compromise customers and businesses. A shared challenge can only be solved with a shared solution. Riskified is investing in the most advanced approaches to fight this challenge so that our ecommerce champions can drive profitable growth for their companies, no matter what threat may come their way.”

The Ascend stage served as “a platform for many Riskified customers who are successful in improving business outcomes.”

As covered, Riskified empowers businesses “to unleash ecommerce growth by outsmarting risk.”

Many of the world’s brands and publicly traded companies selling online rely on Riskified for guaranteed protection against chargebacks, “to fight fraud and policy abuse at scale, and to improve customer retention.”

Developed and managed by the largest team of ecommerce risk analysts, data scientists and researchers, Riskified’s AI-powered fraud and risk intelligence platform “analyzes the individual behind each interaction to provide real-time decisions and robust identity-based insights.”

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