Alternative Investment Funds: AAM and iCapital to Grow Distribution of Avenue Sports Fund

Advisors Asset Management (AAM), an investment solutions provider, and iCapital, the global fintech platform for alternative investments says the Avenue Sports Opportunities Fund, managed by Avenue Capital Group, is available on iCapital Marketplace.

The Avenue Sports Fund seeks to “produce attractive, risk-adjusted returns by providing capital solutions to a wide variety of sports teams, owners, and leagues predominantly in North America and Europe.”

It will also provide growth capital “to emerging sports with significant growth potential, as well as investment in equity and debt opportunities within women’s sports.”

The core areas of investment focus “within the Avenue Sports Fund include debt and preferred equity, minority stakes in established leagues and sports businesses, and control ownership opportunities in emerging leagues, in women’s sports and in other sports properties.”

Some of the investments the Avenue Sports Fund has “made to date include an investment in SailGP’s Team USA; the acquisition of San Francisco-based The Bay Golf Club in TGL, a new golf league formed by Tiger Woods and Rory McIlroy with backing from the PGA Tour; the acquisition of the New York Mavericks of the Professional Bull Riders Team Series league.”

For 45 years, AAM has been a trusted resource for financial professionals.

In 2023, AAM facilitated over $36 billion in “combined sales and investments through 16,700 financial professionals industry-wide who accessed AAM’s investment solutions platform.*

iCapital powers the world’s alternative investment marketplace “offering a complete suite of tools, end-to-end enterprise solutions, data management and distribution capabilities and an innovative operating system.”

iCapital is the trusted technology partner to “independent financial advisors, wealth managers, and asset managers, offering unrivaled access, technology, and education to incorporate alternative assets into the core portfolio strategies for their clients.”

At the forefront of the digital transformation in alternative investing, iCapital’s secure platform delivers a complete “portfolio of management capabilities for education, transactions, data flows, analytics, and client support throughout the investment lifecycle.”

With $194.3 billion2 in global platform assets, the iCapital operating system “automates and streamlines the complex process of private market investing and seamlessly integrates with clients’ existing infrastructure platform and tools.”


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