Orb, the modern billing platform reimagining how businesses monetize software, today announced $25M in Series B funding led by Mayfield, with participation “from existing investors Menlo Ventures, Greylock Partners, South Park Commons, Basecase, and Scribble Ventures and new investor Uncorrelated Ventures.”
The new round brings Orb’s total funding “to $44.1 million, and will enable the company’s growth as it empowers businesses with the infrastructure needed to adapt to evolving software landscapes and emerging AI-driven business models.”
Legacy, seat-based billing solutions have “served the software industry through the first wave of cloud, but the rise of generative AI and more intelligent, adaptive, and personalized products is shifting the software access model away from pricing per seat and toward aligning pricing with product usage or outcomes.”
A consequence of this shift is that legacy-billing-powered businesses “struggle to align their pricing with the value they deliver, and must also redirect valuable engineering efforts toward optimizing monetization strategies instead of innovating and iterating on core product features.”
This places these businesses at a “disadvantage, particularly as macroeconomic headwinds force end users to prioritize spend on software applications that have the most impact for their business.”
Orb enables companies’ next-generation software and AI products “with a layer of billing infrastructure that accelerates the evolution of software pricing.”
Orb delivers a comprehensive billing platform “that enables businesses to implement innovative pricing strategies – from usage-based models to outcome-driven pricing.”
This enables engineers to focus all of their time innovating, “while finance and revenue teams can seamlessly adapt pricing strategies to meet market conditions.”
Alvaro Morales, CEO and co-founder of Orb:
“The software industry is on the precipice of an evolution in pricing as AI and machine learning reshapes how software value is created and delivered. Our mission is to ensure that businesses have the flexible, powerful billing infrastructure they need to monetize these next-generation products effectively.
Founded by former engineering leaders at Asana, “scaling software platforms and adapting monetization strategies to match evolving product capabilities are in Orb’s DNA.”
Since its Series A announcement in March 2023 the company has “experienced remarkable growth, tripling its customer base since the beginning of 2024 and adding industry-leading companies like Vercel, Pinecone, and Perplexity as customers.”
With Orb, organizations can implement and iterate “on complex pricing models that reflect the customer-centric value delivery of modern software.”
The platform’s powerful API, extensible platform, and integrations “empower engineers to enable finance, sales, and customer success teams to drive growth and innovation.”
Orb’s architecture is also built to support emerging monetization strategies, “with native support for monetizing AI software that learns, adapts, and delivers personalized value.”
