Brazil’s digital banking platform Nubank (NYSE: NU) recently introduced the Coupon Hub in Shopping do Nu, which is a discount center that aims to bring together various offers available in its marketplace and which will be gradually made available to clients. With this latest functionality, Latin America focused Nubank’s customers are able to more easily locate the “best” discounts and special conditions.
In addition to the Coupon Hub, customers have access to various benefits on partner sites of Shopping do Nu. Among them is cashback, which is said to return a “percentage” of the purchase value directly in cash.
Stores can also offer additional discounts, which are “cumulative” with other offers.
Claudia Alva, GM over at Nubank’s Marketplace, explained that they want Shopping do Nu to be the “main destination” for those looking for the best deals, competitive prices, and cashback, all in a simple and accessible way.
Alva added that their main objective is to continue evolving with new features and technology to offer a shopping experience that is increasingly seamless and attractive,”
With a user-friendly interface, the Coupon Hub enables users to view various offers from over 150 partner stores in one place, “saving time” and making it easier to search for the most competitive prices.
In addition to this, coupon discounts are “cumulative with store cashbacks,” offering even more advantages to Nubank customers.
To ensure cashback, simply consult the rules in each store’s regulations.
In a separate update, it was noted that the users of the Nubank Cripto experience will benefit from “reduced fees” for buying and selling cryptocurrencies in the Nubank app via a new structure.
Under this model, the majority of customers are now able to reach a rate of 0.6% per transaction – which is “a 62.5% reduction” from the average fee of 1.6% practiced about a year ago and “25% lower” than the average fee of 0.8% registered from March through the end of September. The process should now be “gradually rolled out” over October and November, becoming available to all Nubank Cripto users.
Nubank’s commitment to offering “competitive rates” to its Nubank Cripto users also includes extending the transaction window for fee calculation. Under the latest mechanics, the period increases “from 30 to 45 days” to allow customers to accumulate more operations, as the rate is defined based on the transacted volume during this timeframe.
Every 45 days, when the automatic and individual analysis of the traded volume occurs, the fee is calculated and “applied to the customer for the next 45-day window.”
To make Nubank Cripto increasingly “comprehensive,” Nubank has been forging partnerships that not only contribute to the development of new features, such as the “possibility of on-chain transfers, but also result in better end costs for the user.”
Among these partnerships, Talos stands out, providing smart routing for a “wide range of liquidity providers integrated into the Nubank Cripto ecosystem.”
The updated fee structure for buying and selling in Nubank Cripto is considered to be another “advancement” in Nubank’s commitment to delivering “increasingly positive” user experiences without compromising the platform’s sustainability.
