Affirm (NASDAQ: AFRM), the payment network that empowers consumers and helps merchants drive growth, and Priceline, a key player focused on online travel, today announced an expanded partnership.
Via their collaboration, Affirm is the pay-over-time provider for Priceline’s B2B business, Priceline Partner Solutions.
Priceline Partner Solutions partner brands — which span industries such as airlines, cruise lines, car rentals, hotels, and more — can offer approved travelers the “ability to book trips now and pay over time, directly through their own websites.”
Priceline Partner Solutions partner brands can seamlessly integrate Affirm into their checkout flow by working with their account team.
Once added, customers will see Affirm as a payment option “for orders of $50 or more.”
After selecting Affirm, customers will go through “a quick, real-time approval process, and if approved, can choose from personalized payment plans.”
Affirm ensures full transparency by “displaying the total cost upfront and never charging any late or hidden fees.”
Brands choose to integrate Affirm because it “delivers clear value for their customers.”
This reportedly drives increased sales, “higher average order values, and improved conversion rates.”
As covered, Affirm’s mission is to deliver “honest” financial products that improve lives.
By building a new kind of payment network — one based on trust, transparency and putting people first — they “empower millions of consumers to spend and save responsibly, and give thousands of businesses the tools to fuel growth.”
Unlike most credit cards and other pay-over-time options, they claim to show consumers exactly what they “will pay up front and never charge any late or hidden fees.”
As noted in the update, Priceline, part of Booking Holdings Inc. [NASDAQ: BKNG].
Priceline’s deals tech pairs negotiation with innovation to analyze billions of data points to “generate deep discounts for customers they can’t find anywhere else.”
Payment options via Affirm are “subject to eligibility, and are provided by these lending partners: affirm.com/lenders. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to California Finance Lender license 60DBO-111681.”