In a key move for Egypt’s automotive market, Dubizzle Group, the UAE-based tech platform behind some of the MENA region’s most widely-used classifieds platforms, such as dubizzle, Bayut and Drive Arabia, has acquired Hatla2ee, one of Egypt’s leading online car marketplaces.
With this latest acquisition, car buyers and sellers in Egypt will aim to benefit from an even more seamless and tech-driven experience, “as Dubizzle Group integrates its advanced technology and resources into Hatla2ee’s already trusted platform.”
Established back in 2016, Hatla2ee has now reportedly become a go-to platform for Egyptians looking to “buy and sell new and used cars, boasting over 2 million monthly visitors on its website and mobile app.”
Haroon Rashid, the Chief Executive Officer at Dubizzle Egypt, shared his thoughts about this strategic step:
“Dubizzle Group has already built a strong presence in Egypt with our leading platforms dubizzle (general classifieds) and Bayut (real estate portal). Adding Hatla2ee to our portfolio means we can now offer Egyptian consumers the widest range of automotive services with the power of our cutting-edge technology.”
Imran Ali Khan, CEO of Dubizzle Group said:
“With 114 million people and a quickly evolving automotive market, Egypt is a key focus for Dubizzle Group’s future growth. Egypt’s automotive industry is at an exciting stage, and this acquisition reinforces our commitment to transforming the way Egyptians buy and sell cars. We look forward to working closely with the Hatla2ee team to bring innovation and growth to the sector.”
Samy Swellam, Chief Executive Officer at Hatla2ee, has also expressed his enthusiasm for this next chapter:
“Hatla2ee has built a strong community of car buyers and sellers over the years. Joining forces with Dubizzle Group opens up new opportunities to enhance our platform, leverage advanced technology, and create an even better experience for users in Egypt. We are excited for what’s to come!”