B2B payments firm Two and Avarda, a white-label B2C company, will partner on a “fully integrated white-label payment solution tailored for both businesses and consumers in the Nordic e-commerce market.”
It was not immediately clear if the two firms were forming a strategic alliance or if they were heading towards some time of merger.
The partnership is said to combine Two’s BNPL service with Avarda’s B2C platform as companies in Northern Europe will be able to offer both B2C and B2B payment options in a single checkout platform.
The gross merchandise value of B2B BNPL is predicted to reach $669.5 billion by 2029, growing at an annual rate of 27.4%.
The new service will initially be launched in Sweden, Norway, Denmark, and Finland.
For Two, the partnership is described as a major expansion into the Nordic market. Two offers B2B services throughout Europe.
Wilhelm Hyltén-Cavallius, Chief Commercial Officer at Avarda, says the initial response has been very positive.
“This strategic move reinforces our expertise in B2C payments and enhances our B2B offerings, while enabling us to better serve merchants seeking a complete, branded payment experience.”
