Bread Financial and Crypto.com to Launch Credit Card Program in the US

Bread Financial (NYSE: BFH), a financial services company that provides payment, lending and saving solutions, announced a multi-year agreement with Crypto.com, one of the world’s cryptocurrency exchanges, to launch the Crypto.com credit card program in the US.

The Crypto.com Visa signature credit card will reportedly offer Crypto.com customers a new way to “make purchases, while earning CRO rewards.”

With five credit card tiers, “from Midnight Blue to Obsidian, cardmembers can earn uncapped CRO rewards at varying rates.”

For the first twelve months from “account open or tier upgrade, select tiers will enjoy elevated CRO reward rates.”

Higher tiers will have additional benefits “through Crypto.com’s Level Up Program, such as unlimited Spotify and Netflix rebates.”

Crypto.com customers will be able to “pre-qualify or apply for a credit card directly through the Crypto.com app.”

Once approved, cardmembers can “add their card to their digital wallets.”

CRO rewards are deposited into the cardmember’s Crypto Wallet within the Crypto.com app, where they “can view real-time earnings, and exchange CRO for hundreds of other cryptocurrencies, thousands of stocks, sports event trading, NFTs, staking and more.”

Val Greer, executive vice president and chief commercial officer at Bread Financial said:

“This credit card offers straightforward, compelling rewards that will help even the most novice trader maximize their investments with every purchase, while enabling experienced traders to incrementally stack gains over time as they use the card and move through the Level Up program. We are excited to team up with Crypto.com to unlock this new payment option that will quickly become a must have credit card for its customers.”

Joe Anzures, general manager of Americas and EVP of payments at Crypto.com.

“We are continually looking for innovative ways to give our customers greater access to new payment options, expanding their ability to make purchases and grow their rewards. Partnering with a tech-forward company like Bread Financial to create innovative payments solutions provides our customers with a rewarding user experience and further advances the adoption of crypto.”

Committed to accelerating the adoption of cryptocurrency through innovation, Crypto.com claims that it is “trusted by more than 140 million customers worldwide.”

The credit card program will reportedly be “available to U.S. customers this summer.”



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