Openbank, Grupo Santander’s fully digital bank, announced today that it has reached 110,000 customers in Mexico in less than four months.
Since landing on Mexican shores in February, Openbank has grown strongly, which confirms “that more Mexicans are seeking digital financial solutions that fit their dynamic lifestyle and that are intuitive, accessible, and secure.”
In these four months, the bank has captured “more than EUR 60 million in customer deposits, which reflects users’ trust in a digital proposition backed by Santander, one of the world’s largest financial groups.”
According to Matías Núñez Castro, CEO of Openbank Mexico:
“Reaching this milestone of 110,000 customers in under four months confirms the great potential of our 100% digital banking model in the Mexican market. This is the first step of a clear strategy: to make Openbank the most empathetic, efficient and approachable digital banking model in Mexico, where people can take control of their finances in a simple, agile and secure way.”
As explained in the announcement, Openbank provides a complete range of fully digital products, “from the Open Light and Open+ Debit Accounts with a fixed annual return of 10%, to the Open Credit Card, which offers 3% cashback and enables users to finance online purchases over three months interest free.”
As part of its ongoing commitment to maintaining security, Openbank has upgraded its value proposition with the “launch of protection for online purchases made with its credit card.”
In recent months, the banking service provider has reportedly added new features to “enhance customer experience, most notably an intelligent assistant and a customer service chatbot to replace impersonal communication with interactions that listen, guide and educate.”
In the coming months, the bank will continue expanding its product range with the “launch of insurance and personal loans to build a comprehensive digital proposition for all its customers in Mexico.”
