Crypto.com and Pineapple Financial (NYSE American: PAPL), a fintech platform enabling blockchain integration, has formed a strategic partnership to enable its Injective (INJ) digital asset treasury strategy. Pineapple Financial is the first publicly traded company to hold INJ, and through this partnership, Crypto.com will act as a custody provider, allowing for native staking for INJ to ensure lockups as well as yield generation.
Via this collab, Pineapple Financial will leverage Crypto.com’s regulated custody platform to store and stake its INJ holdings. The collaboration ensures that Pineapple’s treasury operations are “scalable, compliant, and built for long-term institutional participation.” Crypto.com’s U.S. clients are able to acquire Pineapple Financial’s equity via their Crypto.com stock accounts.
Pineapple Financial has reportedly completed its first acquisition under the initiative, purchasing approximately “$8.9 million worth of the asset.” This marks the launch of Pineapple’s Injective Digital Asset Treasury program, which aims “to bridge institutional finance with blockchain technology.”
INJ, which is the native asset of Injective, enables one of the finance-focused blockchains and underpins liquidity rails for tokenized assets. Pineapple and Injective intend to explore blockchain apps across tokenized finance and real-world assets, “including potential uses in lending, securitization, and transparent settlement.”
The initiative positions Pineapple as an “early mover in the multi-trillion-dollar market for asset tokenization.”
As stated in the update, Crypto.com Custody offers institutional-grade custody services to various institutions and high-net-worth clients via a regulated, end-to-end platform built with security and compliance “at its core.”
Founded in 2016, Crypto.com is said to be trusted by users worldwide and is the industry participant prioritizing regulatory compliance, security and privacy.
Their vision is: Cryptocurrency in Every Wallet. They claim to be committed to accelerating the adoption of cryptocurrency.
As noted in the update, Pineapple Financial Inc. is a fintech and Canadian mortgage brokerage network, focusing on the long-term success of agents and brokers along with the experience of homeowners.
With various brokers within the network, Pineapple explains that it creates cloud-based tools and AI-powered systems to allow its brokers to help Canadians realize their goal of owning a home. Pineapple is said to be active within the community and is pleased to sponsor charities in Canada to improve the lives of residents.