Coinbase (NASDAQ:COIN), has launched stock trading and ETFs for all US customers. The announcement fulfills previous announcements as the marketplace seeks to become the “everything app,” supplying all an individual’s financial services needs.
Shares of Coinbase pushed higher on the news, closing the day up over 13% from the market open. While far below its 52 week high, the looming approval of the CLARITY Act, the crypto market infrastructure legislation, could provide the fuel to drive Coinbase shares back above $200.
In a blog post, Coinbase said the launch “marks a major step in bridging traditional markets with the digital asset economy.” The company said that a partnership with Yahoo Finance will boost its services by providing a wealth of financial data and information for its customers.
As traditional online brokerages have been slow to embrace crypto and alternative assets, Coinbase has an opportunity to provide a more comprehensive financial platform desired by sophisticated and younger investors.
Coinbase was the first crypto exchange to go public. It has since added many new features and functionalities as it aims to become the modern marketplace consumers demand.
Coinbase stated that users can trade thousands of stocks 24 hours a day, five days a week. While the company is launching with “leading equities,” the number of securities available will expand over time.
Coinbase also said it would expand perpetuals while allowing global investors to gain access to US equities.
“Our Everything Exchange vision is about removing artificial boundaries between asset classes and building for the next generation of markets. This expansion is a foundational step toward unifying traditional investments and digital assets into a single platform, simplifying portfolio management and unlocking what comes next,” said the company.
Coinbase already supports the diverse universe of crypto, including custody, institutional access, wallets, stablecoins, and more.
In 2025, Coinbase generated approximately $1.35 billion in stablecoin revenue, representing around 19% of the company’s revenue, up from $911 million in 2024.
Coinbase is also poised to enter the primary offering market for private securities. It has been mentioned in the past that tokenization will help support exempt securities offerings issued under Reg A, Reg CF, and Reg D. A secondary trading marketplace would be only a step or two away.
