What do Harley-Davidson, Tesla and Rip Curl have in common? Each has showcased Rayvolt bikes in their hallowed halls. From a garage brand making custom bikes, Barcelona-based Rayvolt has grown into an international brand with reportedly 50K followers on social media. Pre-valued at £9,500,000, the startup broke even (1.3K GBP) in 2017. Ready to move forward at a faster clip, Rayvolt has paired with Crowdcube to raise £450,000. At this writing, Rayvolt has secured over 40% of its goal within its campaign’s first week, or more than £185,460 from 79+ investors, for the 4.52% equity offered.
Having already established a retail distribution network in 23 different countries, Rayvolt is ready to “be the lifestyle brand of transportation by creating unique vehicles full of character.” The crisp Insta marketing exemplifies this mission.
“Our iconic Cruzer [pictured beside iconic Rocky sculpture in the City of Brotherly Love. Eye of the tiger, Rayvolt.] is inspired by the first Harley-Davidson and Indian from the early 1900s, the London Cafe Racer from 1960 and the California Beach Cruiser,” explained Rayvolt on its campaign. “All this contrasted with a twist of technology featuring an onboard computer loaded with smart features. We define Rayvolt as a technology company with a lifestyle approach.”
Funding will be used to grow Rayvolt’s market to a broader clientele and produce new models that reflect its core values: “yesterday’s charm, tomorrow’s technology, today’s solution.”
“The e-bike market has a double-digit growth in most countries and the moped market has experienced a decline,” noted the campaign. “We feel that there is a great opportunity for commuter bikes to replace those obsolete gasoline vehicles.”
Future marketing plans include:
expanding the model range: “we designed 6 different models that all target a different customer profile, yet keeping our core, we make bikes for the lovers of beautiful objects.”- strengthening the brand image to create merchandising that pairs with the bikes.
- Franchising. Rayvolt currently has a Barcelona Showroom which is profitable selling a single product (only Cruzer is in the market at this time); in 2019, Rayvolt intends to franchise the concept in various destination stores.
Co-Founded by CEO Mat Rauzier, a former yacht Captain and naval architect, COO Ying Zhang and CTO Jaime Pla, Rayvolt noted recent success with its Cruzer model (UK prices start at 2800 GBP) at Surf Expo 2018 with the Cruzers with 12 new dealers secured in North America.
“Most of those dealers are Surf and watersport oriented which is a great opportunity to reach a totally different clientele and enhance the lifestyle effect of the Brand,” blogged Rauzier.
The brand has also partnered with legendary guitar maker Nik Huber who designed a new guitar co-branded with Rayvolt, inspired by his british racing green Cruzer.
Rayvolt currently sells to dealers in France, Spain, Holland and Sweden and has appointed a US importer & distribution company that is creating the shop network in North America. In addition, Rayvolt was invited to the Wow expo in Dubai in November where it plans to find Middle East Partners. Rayvolt has
appointed a distribution company in Germany to secure growth and market share and has just shipped a container of bikes to its new Japanese distribution partner.
“By the end of 2019 we want to be present in China, Australia and Korea,” shared Rauzier via Crowdcube. “Already in discussion with few potential partners there.South America is in our sight, but we didn’t find partners there yet.”
For more information about Rayvolt’s Crowdcube campaign, please click here. The electric bike’s equity crowdfunding campaign closes in 23 days.
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