In an effort to broaden financial access across Latin America, DriveWealth has teamed up with the neobank Ualá to roll out a new feature called Acciones (Stocks). Announced this month, the initiative allows everyday Mexican consumers to buy shares in leading U.S. companies such as Apple, Amazon, and Tesla directly through the Ualá app.
This partnership leverages DriveWealth’s advanced brokerage technology to make international investing straightforward and affordable, starting with investments as small as 20 Mexican pesos.
Traditionally, participating in the U.S. stock market has seemed daunting for many in Mexico, often requiring large sums of money or specialized knowledge.
Yet recent data from the Comisión Nacional Bancaria y de Valores (CNBV) shows that just 4.4 percent of the population currently holds any type of financial investment.
The new service aims to change that by removing these hurdles through fractional share ownership, enabling users to purchase portions of stocks rather than entire shares.
This approach lets investors build diversified holdings gradually while still receiving proportional dividends.
The platform operates entirely within Ualá’s mobile app, blending seamless digital tools with expert guidance.
New users complete a short questionnaire to assess their risk tolerance, after which the system suggests tailored portfolio options that mix individual U.S. stocks and exchange-traded funds.
Transactions incur no fees for account setup or trades, and orders can be placed around the clock—executing automatically once U.S. markets open.
Behind the scenes, DriveWealth manages all trade execution, clearing, and secure custody through its regulated U.S. infrastructure, while Ualá handles the user-friendly interface and personalized advice.
“This collaboration brings proven, secure technology to help more people in Mexico gain exposure to global markets,” noted Naureen Hassan, CEO of DriveWealth.
She emphasized the company’s focus on creating inclusive pathways to financial growth via trusted brokerage services that prioritize safety and simplicity.
Pablo Savoldelli, Regional Director of Wealth Management at Ualá, echoed the sentiment:
“We are committed to simplifying finance, and this launch finally opens worldwide opportunities to millions who once viewed them as out of reach. Clients can now safeguard their savings, earn dividends, and join the success of major global firms with minimal amounts and just a few taps.”
With more than 11 million customers across Argentina, Mexico, and Colombia, Ualá continues its mission—launched in 2017 by founder Pierpaolo Barbieri—to modernize banking through innovative digital solutions, including AI-powered credit tools and rewards programs.
DriveWealth, a B2B provider of brokerage services, powers similar expansions for digital platforms worldwide, helping partners deliver flexible investing experiences.
The rollout highlights growing demand for accessible wealth-building tools in emerging markets.
By combining low entry points, educational features, and robust regulatory safeguards, the Acciones service not only aims for portfolio diversification but also supports long-term financial independence for a new generation of Mexican investors. As both companies plan further enhancements, the partnership signals a shift toward more inclusive global capital markets.
