This week, Prove launched the Prove Identity Platform, a unified platform that transforms identity from a one-time verification event into a persistent foundation of trust, built for a world where people, businesses, and AI agents must all be verified and trusted in real time.
AI agents are already initiating real transactions on behalf of real people. OpenAI and Stripe launched the Agentic Commerce Protocol in September 2025. Visa named Anthropic, OpenAI, and Perplexity as agentic commerce partners. As that shift accelerates, the central question facing every organization becomes: Is this person real, and did they authorize this specific action, for this specific purpose? AI has driven the cost of impersonation to zero. Answering that question requires something no point solution can provide: a persistent identity foundation that knows the person, not just the moment. For most organizations, that foundation has never existed. Identity has been managed through fragmented tools like verification at onboarding, authentication at login, and monitoring for fraud through separate systems that never share context. Every handoff is a gap. Every gap is a risk.
“AI can fabricate a face or clone a voice, but it cannot replicate a decade of real digital behavior,” said Prove CEO Rodger Desai said. “The Prove Identity Platform is built on 12 years of authenticated identity history covering 90% of the world’s digitally active adults, and that foundation compounds with every interaction.”
All Prove solutions now run on the Prove Identity Platform, which includes three core components embedded by default:
Prove Key Management provides adaptive authentication, binding cryptographic keys to user devices and intelligently orchestrating authentication to deliver seamless experiences while meeting the most stringent security and regulatory requirements.
Prove Identity Manager delivers proactive identity monitoring and real-time alerts on key lifecycle events such as device, phone number, and carrier changes.
Prove Global Fraud Policy provides advanced fraud protection by turning network intelligence and real-world fraud insights into a unified defense that adapts to emerging threats.
“By 2030, there will be four to 40 AI agents acting on behalf of every human on the planet, and none of them should be allowed to act without continuously verified identity behind them,” said Richard Crone, CEO, Crone Consulting. “After-the-fact compensating controls can’t keep pace with the exponential rise of agentic fraud, purchase hallucinations, and prompt-injection attacks. The Prove Identity Platform delivers the active, bank-grade security that agentic commerce requires. It is protection that doesn’t just persist, but compounds, building a more complete picture of every user with every verified interaction.”
With this launch, Prove also expands its agentic solution suite — a set of tools for building and securing AI-agent-driven experiences. The suite extends Prove’s persistent identity foundation into agentic workflows, embedding cryptographically signed consent directly into the identity token so it travels with every agent action. A single token call delivers proof of humanity, proof of consent, and proof of authorization simultaneously. It is built on open protocols already integrated across leading AI frameworks, including OpenAI, Anthropic, and Salesforce.
