Tabby, the fintech platform operating across the Middle East region, has introduced Tabby Cash—a spending account that combines a rewarding cashback card with cost-free money transfers. This marks a significant expansion as the company evolves from its roots in flexible payments into a comprehensive everyday money management solution.
More than 150,000 users have already signed up for Tabby Cash, with a complete rollout planned for all eligible residents across the UAE in the coming weeks.
The new offering leverages Tabby’s Stored Value Facilities licence, recently awarded by the Central Bank of the UAE. Setting up the account takes just minutes, with zero maintenance or card issuance charges.
Users receive a Tabby Cash Card that delivers up to 3% cashback on selected spending categories and all international transactions for those subscribed to Tabby Plus. Standard users earn 1% back.
To celebrate the launch, every cardholder will receive 3% cashback on qualifying purchases until November 1, 2026. Unlimited free local transfers are included, with international options expected soon.
This launch reflects Tabby’s broader vision of simplifying personal finance.
The company, which serves over 25 million consumers and partners with 65,000 retailers across Saudi Arabia, the UAE, and Kuwait, already handles more than $18 billion in annualized transaction volume.
Traditionally known for interest-free installment payments, Tabby is now applying the same customer-first philosophy—eliminating unnecessary costs and complexity—to daily banking needs.
Conventional financial products often burden users with steep expenses. In the UAE, credit cards can carry annual interest rates between 30% and 46%, with compounding charges on outstanding balances.
Many current accounts demand minimum salary deposits and impose penalties for low balances, while cross-border transfers frequently exceed AED 75 in fees alone, not counting unfavorable exchange rates.
Tabby’s model stands apart by operating without physical branches or outdated infrastructure, allowing it to deliver greater value and flexibility directly to users.
Hosam Arab, CEO and Co-Founder of Tabby, emphasized the company’s guiding principle:
“We started Tabby because we believed money should adapt to people’s lives, not force them to adjust around rigid systems. That core idea remains, but our solutions continue to evolve.”
Alongside Tabby Cash, the company has refreshed its entire brand identity to visually represent this mission of returning control to users.
The update moves away from the sterile, corporate aesthetics common in finance—think heavy gradients and impersonal 3D graphics—toward a warmer, more approachable style filled with personality and authenticity.
Central to the new look are the “Monions,” hand-drawn characters that bring everyday financial actions like spending, saving, and transferring to life in a relatable, empowering way.
The refreshed identity features confident, jargon-free communication that treats customers as equals in charge of their decisions.
A custom typeface supports both Arabic and Latin scripts with equal strength, while organic motion design and authentic photography of real users and merchants reinforce a sense of self-assurance.
Jugal Paryani, Chief Marketing Officer, noted that the goal was not to appear luxurious but to genuinely stand with customers by creating something meaningful and human-centered.
The updated branding is now live across the Tabby app, website, and marketing channels, setting the stage for further regional growth. Tabby Cash is currently provided to UAE residents aged 18 and above via a waitlist, positioning the platform as a true all-in-one money app for sending, spending, and managing finances with clarity and control.