Here is a typical headline …
Equity Crowdfunding: Potential Disaster Waiting To Happen
… and here is a previous blog article I wrote around this type of headline.
The Road to Equity Crowdfunding Hell Through the Rear View Mirror
… but surely motive is also a part of this equation.
Lets look at the definition of Patronage.
“Patronage is the support, encouragement, privilege, or financial aid that an organization or individual bestows to another.”
… and further down the Wiki page …
“Sometimes consumers support smaller or local businesses or corporations out of loyalty even if less expensive options exist. Their regular custom is referred to as ‘patronage’. Patronage may entitle members of a consumers’ cooperative to a share of the surplus or profit generated by the coop, called a patronage refund. This refund is a form of dividend.”
Patronage historically has been one individuall supporting another to achieve an agreed outcome.
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