Peter Silvestri started Whole Earth Bakery with his mother back in 1978. Together they ran an all-vegan bakery and served sweet
and savory goods out of a storefront on Spring Street. “That was before Soho became ‘Soho,'” said Silvestri.
After Hurricane Sandy, the loss of goods combined with mounting rent bills led Silvestri to LuckyAnt, a crowd-sourcing website like GoFundMe or SmallKnot, to help support his shop, now on St. Marks Street.
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