Around 1.3 billion tickets were sold in North America in 2011; that is about the same number of tickets sold a decade ago. This is because the upswing in mobile and tablet usage, and the popularity of streaming services like Netflix and Hulu, have increased the sources for movie consumption, beyond just the theatres.
The upshot to all this has been the trend towards fewer, bigger mass hits like Avatar, X-Men, where big studios release massive number of prints worldwide, support them with mega marketing budgets, and hope to recover their investments quickly and move on to the next big project.
Read More at Forbes India