London’s Managing Visual Content Platform Big Sofa Seeks £700,000 During Crowdcube Initiative For Expansion

Seeking to expand its managing visual content platform, London-based Big Sofa has launched an equity crowdfunding campaign on Crowdcube with a mission to raise £700,000 for 10% of equity.

Big Sofa is notably an innovative technology company that helps organizations make more meaning from digital content, including video, images and audio. Founders Simon Lidington and Matt Lynch recognized five years ago that there would be a need for technology to manage the growing volume of consumer-generated video content, so they set to work building an online platform on which content can be easily uploaded from any source, and then searched, analyzed and shared.

Lidington and Lynch declared on the campaign’s website:

“Over the last 18 months we have seen a strong and growing demand for new ways of storing, managing, searching and making sense of the huge volumes of content now being produced. Companies increasingly want to use visual content to better understand consumers as people, engage employees, tell stories and build brands. The more content there is, the greater the opportunity – and the bigger the challenge.”

Big Sofa provides clients with the following:

• Workflow: significantly reducing the effort and cost required to upload, manage and analyze visual data
• Collaboration: providing a common platform for creative collaboration and makes it easier to communicate ideas;
• Engagement: helping people understand more: they can empathize better with consumers, customers, citizens and colleagues
• Innovation: inspiring better ideas, better products & services, and better customer experiences

In regards to what the funds will be used for, the founders of Big Sofa revealed:

“Growth capital is required to increase our video/image capture, processing and analytical functionality. In addition to increased business development and marketing activity this will enable us to increase our global footprint.”

Since its launch, Big Sofa’s campaign has successfully raised nearly £190,000. It is set to close in July.

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