On Tuesday, Indiegogo announced it was rolling out a new pilot program that allows entrepreneurs to sell products directly on its global crowdfunding platform. The funding portal revealed that entrepreneurs with products that are currently shipping might tap into its community of “innovation seeks” without having to launch a campaign, that way they don’t have to raise a certain amount of money and their page can stay live as long as they’d like.
While sharing details about the new program, the Indiegogo team stated:
“We’ve seen thousands of entrepreneurs use Indiegogo to sell or offer pre-orders for their product as it moves through the stages of product development, from concept into production or shipping. Now, we’re doing even more. A newly designed page displays a single product, making the purchase decision simple and straightforward. Plus, an improved commerce experience highlights the information that matters most to buyers, like product price and estimated delivery time.”
The crew also shared that entrepreneurs have already used the Indiegogo community to grow their business beyond their crowdfunding campaigns. Successful crowdfunders have also used Indiegogo’s InDemand program to continue to raise funds and to build their community. They then noted that this new pilot program is another way they are helping entrepreneurs to take their ideas from concept to market. They added:
“We’ve invested in partnerships and resources for entrepreneurs such as design and engineering mentorship from Arrow or marketing and promotion support from Newegg. We help entrepreneurs build a business, whether they need to refine their prototype, manufacture their product or get retail distribution.”
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