Crowdfunding for Businesses

With over 500 platforms that are geared towards different flavours of crowdfunding, how does a business owner decide which one to use? And even more important, how does a business owner create a compelling campaign that excites and ignites their community to take action? Chett Matchett, Innovation Consultant at ATB Financial, will give an overview of different rewards based crowdfunding platforms, and share some key ingredients to creating a successful campaign that has helped businesses raise an alternative form of funding, while building and engaging their community through digital marketing strategies.

Post discussion, Chett will answer audience questions in an interactive Q&A.

Seating is limited. Please RSVP

About the Event

When: Friday, November 22, 8:30 a.m. – 10:30 a.m. *presentation will begin at 9:05 am

Where: Melrose Café & Bar

Cost: There is no fee to attend a Social Media Breakfast.

Parking: There is a paid parking lot in the back and street parking. The presentation will begin at 9:05 am to give everyone a chance to plug the appropriate street meters.

About the Guest Speakers:

Chett Matchett

Chett is a part of a small, dynamic team tasked with creating and implementing multi-line and transformational innovation initiatives and projects across ATB Financial. Under the guidance of the Managing Director – Innovation, Chett manages innovation projects from insight and idea generation activity through to testing and proposition delivery.

One of the projects that Chett manages closely is, Alberta BoostR, which is a rewards based crowdfunding platform for small to medium sized businesses in Alberta. Business come to the platform, create a story around a business ask, and then offer rewards to their community in exchange for funding.

She has a deep understanding of the underlying strategies as to “why” businesses do and should use social media as a component of their overall marketing strategy, and has experience in implementing these strategies through community organizations, advertising agencies, startups, small businesses, and large enterprises.