Research Indicates that Rewards Crowdfunding Campaigns Should NOT Claim to be Both Novel & Useful
Research has recently been published that includes an interesting perspective on the rewards or pre-sale crowdfunding space. The report cautions campaign creators on what they should, or should not claim, in launching a project. According to the research, Kickstarter campaign creators must take note: pre-sale… Read More
Read more in: General News, Global, Strategy | Tagged amitava chattopadhyay, anirban mukherjee, hec paris, insead, kickstarter, research, rewards, university of technology sydney