Crowdfunding For The Rest Of Us

A friend who just moved for the second time this year joked with me that she wishes she could Kickstart her exorbitant moving expenses. Of course, she can’t–the platform explicitly forbids “fund my life projects” in favor of creative ones–but there’s room for her on When You Wish, a crowdfunding platform that connects those with an ask with cash, for pretty much any reason.

“If you can put up a page and convince people to give you money, we think, ‘Great, go ahead and do it,’ ” the startup’s CTO Andy Martinez tells me. But he adds, “You’re probably not going to raise too much money if you’re just begging for it, or if it’s not clear to people what the funds are going to be used for.”

Read More at Fast Coexist



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