Crowdfunding Rules: 3 Keys for Kick-Starting a Business with Web Money


Once the domain of artists and philanthropists, crowdfunding — in which several investors put up cash for a project or business idea posted to the Web — has become a major source of capital for start-up entrepreneurs.




According to data compiled by, Massolution, and more than 130 crowdfunding platforms, or CFPs, the industry is on track to raise more than $2.8 billion this year alone, up 91% from 2011 and more than triple 2010’s total.

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