ou have a great idea and want to bring it to market; fast! Crowdfunding is a proven way to raise capital and go-to-market at the same time. But, don’t launch a crowdfunding campaign without a clear strategy and agile plan including three key components.
Who, What and How
Generally speaking, marketing strategy is concerned with whom you’re selling to and what you’re offering them. A third component is your go-to-market plan that I touched on in an earlier SEW article. Go-to-market is all about how you will accomplish desired results.
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