Harnessing the power of crowdsourcing, viral branding, and service outreach has propelled the notion of the “extended enterprise” into high gear in a hyper-connected global world where ideas and information are shared instantly and constantly. The term “extended enterprise” was coined in the 1990s at the Chrysler Corporation to explain the necessities to extend collaborative relationships between internal and external organizations.
Today, this extension reaches further than anyone could have imagined just a couple decades ago. The consumerization of technology, communication and connectivity allows any enterprise to reach out to anyone anywhere in the world at any time.
Evidence of the growing extended enterprise can be found in any industry or initiative. Consider the following two examples:
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