A few weeks ago, I ran into an entrepreneur who said, “I tried raising money on [a crowdfunding platform] but it didn’t work.” I’m sure he’s not the only one. Crowdfunding isn’t a magic well of money. It’s just a new way to raise it.
Recently, I’ve connected with a number of successful social entrepreneurs and crowdfunders to learn more about common mistakes that social entrepreneurs make.
- Unrealistic expectations: Andrea Lo, CEO of Piggybackr, observes that a big crowdfunding mistake is “Unrealistic expectations in relation to setting high goals and expectations for press.
Read More at Forbes