The days flew by, the money poured in, and before you knew it, your project was successfully crowdfunded. As the celebrations begin and you start to imagine things on a larger scale than ever before, reality begins to set in.
The hard work is just about to begin.
Now more than ever, crowdfunding campaigns have begun to go viral, with some project creators raising 10 times more than they had anticipated. While this seems like a great scenario, metrics are very precarious with new businesses. If a company is prepared to create 1,000 units of their product, and they receive 10,000 orders, they may not have the production means to keep up with such demand.
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