Organizations turn to online fundraising for convenience, transparency

The idea behind online crowdfunding – a group of people coming together to collectively raise money for one big idea – has roots that are not grounded in technology, but rather in communities, reports The Vancouver Observer. WalkAmerica events have been taking place since the early 1970s, encouraging masses of individuals to collaborate in order to support an important cause.

Now, the organizations behind these events are developing digital presences to make giving easier for prospective donors, while also serving as better ways to relay information about the campaign’s progress and success, the source adds.

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