Key points from our evolving business case:
The landscape of fundraising in higher education is changing rapidly. Demographic, technological, and social changes, economic challenges, cutbacks in state and Federal funding to higher education, and increased competition from a new breed of agile and aggressive non-profits have combined into a “perfect storm” that complicates the work of #highered fundraisers with the alumni, parents, and friends of their institutions. We are confronted with the possibility that approaches and attitudes that have served us well for decades are becoming less effective. Without disciplined, strategic exploration of new approaches to engagement and fundraising that may sustain, and likely expand, current levels of activity in these areas, the ability of institutional advancement offices to meet their institutions’ needs will be in jeopardy. Crowdfunding is one such new approach.
Read more at Higher Ed Crowdfunding