I first met Mike Del Ponte two years ago when he was running marketing at BranchOut, a startup I advise.
Before joining BranchOut, Mike had explored a variety of career paths, including preparing for the priesthood at Yale Divinity School and serving as a peacemaker in the West Bank.
Earlier this year, Mike came to me with a new product idea called Soma. Soma is, in its simplest form, a high-end competitor to Brita water filters. It combines Apple-inspired design (e.g. sleek glass carafe) with a subscription service that delivers the world’s first compostable water filter to your door. From form to function, from funding model to revenue model, Mike was eager to disrupt a sleepy but enormous market: water. I became an advisor.
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