Here’s what you saw: In 2010, Mark Zuckerberg appeared on Oprah to announce that he was donating $100 million to Newark’s troubled school system.
What you didn’t see were the behind-the-scenes machinations that come with such a huge gift. Some of those dealings and the spin involved have just come to light. For example, although the donation came from Zuckerberg personally, Facebook COO Sheryl Sandberg was hyper-involved at every level, right down to press release language and choreographing the participation of other big names. Zuckerberg authors only one email to the group, which is included in 96 pages of discussion leading up to the donation that the City of Newark released on Christmas Eve (when nobody was likely to notice).
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