Perks-based crowdfunding is nothing new, said Brian Meece, co-founder of Rockethub.
In 1885, a fundraising effort to buy a pedestal for the Statue of Liberty raised $102,000 from more than 120,000 contributors.
Joseph Pulitzer, publisher of the New York World, ran an ad in his newspaper offering a six-inch replica of the Statue of Liberty to donors who gave a $1.
“There is a social ritual embedded here culturally,” Meece said.
A big difference is that back then, people needed to know
someone like Pulitzer to reach thousands of people. Now people can use Facebook, Twitter and other social networks to reach thousands of people, Meece said.
Meece and Jed Cohen, another co-founder of Rockethub, spoke at the Crowdfund Texas Conference Tuesday morning at the Omni Hotel in downtown Austin. The topic of their presentation was “The Crowdfunding Success Pattern.”