Kickstarter’s New Mobile App Feels Like Instagram For A Reason

KICKSTARTER’S NEW APP LOOKS A LOT LIKE INSTAGRAM OR VINE. COINCIDENCE? MORE LIKE “INEVITABILITY.”

Compared to a made-for-mobile app like Instagram, Kickstarter is a pretty complicated platform. You don’t just have an image you can like or comment on–you have a whole concept to explain, its media, its ticker, its tipping point, its reward structure, its backers, its creator, and more.

With all that in mind, it seems almost shocking that Kickstarter’s new iPhone app looks so similar to Instagram–or maybe Vine–as I load it for the first time. It’s simply a vertical feed of small, squarish videos with a headline and funding bar below. I scroll through 10 offers without a second thought. I’ve already perused more Kickstarter projects in a few seconds through this app than I have all week on their site.

Read more at Fast Company

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