From Kickstarter to Target: Indie Ouya Gets Mainstream Retail Partners

Remember the humble Ouya game console? Maybe it was never that humble, but considering its indie roots, the Kickstarted experiment in Android-powered gaming just scored some surprisingly huge distribution partnerships for its release later this year.

Founder and CEO Julie Uhrman tells The Wall Street Journal that the console will be available through Amazon, Gamestop, Target and Best Buy when it launches this June.

The Ouya was born out of Uhrman’s notion that gaming was in major need of disruption. And disrupt she did, to the tune of $8.6 million worth of crowdfunding rocket fuel. Now, the little indie gaming console that could will sell through the biggest digital and brick-and-mortar retailers around, a funny turn of events for one of Kickstarter’s shining stars.

Read more at ReadWrite

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