I remember it as if it were yesterday, “Hey Arik, Mimoona is on the news”, my wife said over the phone. I wasn’t expecting it only 14 hours after we went live with our crowdfunding platform, we worked long and hard for this moment. My partner, Nadav, and I, believed in and were intrigued by the crowdfunding phenomenon taking place in the US. Indeed, we have had great success in our market.
Although we saw and were encouraged by the realization of crowdfunding’s great potential, we understood its limitations, especially from the fund seekers’ point of view. A musician, for example, knows how to play the guitar, piano, or even both, but usually needs assistance in regard to marketing him/herself or his/her project on a traditional crowdfunding platform. Marketing is essential in order to raise the required amount or even a portion of the funds.