The owners of Isabella’s Ice Cream are nearly halfway to their goal of raising $15,000 through Kickstarter to move to a warehouse, increase productivity and work toward franchising their Tucson business.
Dominic Johnson, 37, and Kristel Johnson, 35, launched the Kickstarter project on March 12. As of Friday, they had raised $7,270, with 15 days left to crowd-fund the money.
The project’s Web page features a video they created in one weekend with the help of Dominic’s childhood friend, John Jackson.
The video features Kristel making the ice cream by hand, Dominic driving in their 1920s custom Ford that’s now a solar-powered ice cream truck, comments from customers at various local events, and Hotel Congress and Maynards Market employees saying why they serve the product.
The Johnsons make their product at Mercado San Agustin’s shared commercial kitchen.
If they reach their funding goal, they will move to one of Tom Kusian’s warehouses near the former 17th Street Farmers Market.
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