An Internet connection has the power to make world-class problem solvers out of all of us.
My first experience supporting a cause was “adopting” a Native American boy through Save the Children when I was in college. Barely an adult myself, that transaction made me feel responsible, but it didn’t make me feel connected to this boy; letters took months, momentum was lost. There was also a solemnity to the whole affair of writing my little check and inserting it into an envelope stamped with his photo.
Social media has eliminated communication hindrances for everyone, of course, but it’s also become a tool that is inextricably linked to fundraising success. Using social media engagingly means cause-driven individuals and groups can connect intimately, effectively and in the most creative ways.