There is a fundamental shift in how companies are expected to engage their target audiences, and the majority of organizations aren’t connecting or engaging Millennials. Why is this important? By 2014, 36 percent of the workforce will be comprised of this generation and by 2020, nearly half (46 percent) of all workers will be Millennials.
To drastically strengthen brand perception both internally and externally, organizations can harness the power of Crowdfunding for the following reasons:
1. ENAGE STAKEHOLDERS
The majority of large organizations are very active in social causes, however their efforts often go unnoticed by the general public as well as their internal staff. A Crowdfunding platform is a great way to showcase and support employee fundraisers and community projects.
Crowdfunding is also a perfect way to support causes with a traffic-driving or public relations objective, as it engages stakeholders that are outside of the companies’ walls with grass roots marketing. Large fundraising walks, such as the “Run for the Cure” on behalf of the Canadian Breast Cancer and CIBC, have been particularly successful at elevating brand awareness and are great examples of crowdfunding!
Read more at The Calgary Herald