I have a rock and roll band. It’s called Black Hi-Lighter. Right now, we’re halfway through a rite of passage: the Kickstarter campaign.
The first rule of how not to fail at Kickstarter is: Please pledge your support!
Or, in other words, start shameless.
Ours is a simple goal: $3500 to put our new record on vinyl, today’s platinum standard of musical credibility and relevance. (Plus, it’s just prettier to look at and use.) But Kickstarter, of course, lets you set a fundraising goal much, much higher than that. The second rule of how not to fail at Kickstarter is: Learn from the winners.