In the old days, Alice Feiring knew exactly what she needed to do to launch her natural wine newsletter – find a publisher willing to give her an advance. But the old days are gone, and publishers are worrying about other things, like staying in business.
So Feiring, perhaps the most respected natural wine writer in the country, took the 21st century route – funding her newsletter with Kickstarter, the Internet-based crowdfunding site.
“I was overwhelmed by the response,” says Feiring, who raised almost three times as much money as she asked for, nearly $17,000. “And I had no idea who most of them were and I had no idea about the reach of my writing. It was validation of what I was doing.”
Read More at Palate Press
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