Funding goal: US$117,000
Amount raised: $167,916
Kickstarter backers: 2,102
Key takeaway: Have a plan and identify potential “super fans”
“Plan, plan, plan” is the main piece of advice coming from Linsanity producer Allen Lu, who oversaw the Kickstarter campaign for the Sundance documentary selection which tracked Asian-American basketball star Jeremy Lin from his humble basketball beginnings at Harvard to his spectacular and noisy rise through the NBA.
Launched on January 15, the campaign for Linsanity, established to raise both awareness of and finishing funds for the project, exceeded its goal by US$50,000 by the time it closed a month later.
“Our primary goal with the Kickstarter campaign was to identify our ‘super fans’ – those fans that were extremely excited and ready to support the film,” says Lu. “Secondarily we wanted to raise funds for the growing budget of our project.”