Expected to Launch Later this Summer, Will Combine Successful Crowdfunding Campaigns with Retail Channels.
As Seen On TV, a multi-platform product marketing company and online shopping destination, announced that it will partner with white-label crowdfunding software provider Launcht, for a crowdfunding platform that will let inventors connect with consumers who then vote to support products with their pocketbooks. Inventions that are successful through platform will be sold through various distribution channels, including the official online destination for As Seen On TV products — AsSeenOnTV.com — which reaches a global audience.
The platform will allow inventors to make their pitch to the world, and give consumers early access to innovative new products. Inventors will upload video, images, design specifications, and marketing strategies to convince consumers of their good ideas. Consumers review and comment on inventor ideas, and can become the first to own the best new products through pre-purchases on the As Seen On TV crowdfunding platform.
“We’re giving the public access into the early stages of the invention process that until now has only happened behind closed doors,” said Kevin Harrington, Chairman and Founder of As Seen On TV. “And for inventors, it’s a smarter way to find out if there’s a market for your product – you use crowdfunding pre-sales to gather feedback and determine worthiness.”
“This is a significant opportunity for our company and a terrific way to interact with consumers worldwide,” said Ronald C. Pruett, Jr., President and CEO of As Seen On TV. “We will use the feedback and consumer response to influence the product design and distribution channels we select. Of course, we’ll still search for inventions through our traditional methods, but our crowdfunding platform will allow everyone to participate in future As Seen On TV products.”
“We are honored to partner with As Seen On TV to power their new crowdfunding platform; this is a great use of our white label crowdfunding software,” remarked Freeman White, CEO of Launcht. “Our mission is to democratize access to the market, and it’s time to bring the selection and funding of great ideas out from behind closed doors.”