LEGO to Keynote Massolution Crowdsourcing Conference

Troels Lange AndersenMassolution NYC 2013: Crowd Powered Business: How LEGO Powers a Billion Dollar Empire with Crowdsourcing.

Massolution, a research firm specializing in the crowdsourcing and crowdfunding industries, has announced  that Troels Lange Andersen, Head of Community Business at LEGO, will be keynoting its inaugural conference – Massolution NYC 2013: Crowd Powered Business.  LEGO has pioneered the many ways crowd-powered business is rewriting the rules for the new enterprise. Anderson will discuss how successfully engaging customers through LEGO’s CUUSOO crowdsourcing platform has led to the development of a range of new products, including the LEGO Minecraft sets.

Massolution NYC 2013, is a one-day event and half-day workshop that is exclusive to large enterprises, governments and institutions, is the first crowdsourcing and crowdfunding conference focused on the disruptive crowd-based business models being deployed by the world’s largest companies. Speakers scheduled to present include senior executives from Google, Walmart, IBM, ABN AMRO, Xerox, and LinkedIn, and leading crowdsourcing service providers including Amazon Mechanical Turk, Chaordix, oDesk, PASS-Group, Top Image Systems, WeGoLook, and more.

The conference is divided into four themes:

  • Innovation: The Crowd As The Engine For Enterprise Innovation
  • Growth: How “Crowd” Is A Growth & Cost Game Changer
  • Sales: How Crowdthinking & Crowdfunding Drive Sales & Open Markets
  • Customers: Customer Powered Crowds: Co-Investors In The Future

MASSOLUTION LOGO“Crowdsourcing gives large enterprises access to on-demand, scalable resources to solve their biggest business needs,” said CEO of Massolution, Carl Esposti. “Whether it’s due to having access to a workforce of hundreds of thousands of people globally, or being able to engage customers around the world, crowdsourcing has enabled companies to innovate more, iterate faster, and drive sales, all to impact the bottom line.”

The event is to be held Sept 18-19, 2013, at the W Hotel Midtown, in New York City.

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